Idaho businesses depend on a well-informed public — that’s why we need public radio

In business, reliable information is everything. Whether you’re managing a supply chain, planning around wildfire season, hiring for a rural branch or staying attuned to workforce and policy trends, accurate, timely information fuels good decisions.

That’s why the potential loss of federal funding for Boise State Public Radio — Idaho’s NPR affiliate — should concern not just listeners, but business leaders across the state.

Boise State Public Radio (BSPR) reaches nearly every corner of Idaho with trusted, fact-based news, economic updates, cultural coverage and public safety alerts. In many rural counties, it’s the only consistent source of local journalism. This is not a luxury — it’s infrastructure for a healthy economy.

The federal dollars in question come through the Corporation for Public Broadcasting and represent 20% of BSPR’s annual funding. For just $1.60 per taxpayer per year, this investment provides wildfire coverage that keeps supply routes open, emergency alerts that protect employees and stories that help business owners understand the economic and social forces shaping their communities. Every federal dollar is matched seven to one through local contributions and sponsorships — money that stays in Idaho.

Defunding public media wouldn’t just silence a few programs. It would shrink access to essential information, widen rural information gaps, and make Idaho a harder place to do business. BSPR supports civic engagement, workforce awareness and a connected statewide economy. It informs Idahoans not just as individuals, but as voters, workers, and entrepreneurs.

In a state with a growing population, expanding industries and evolving challenges, we need more informed engagement — not less.

I urge Idaho’s congressional delegation to reject proposals that would eliminate funding for public media. And I urge Idaho’s business community to stand up in support. Because when it comes to building a stronger Idaho, public radio is part of the foundation.

Autumn Kersey-Camilovic is an Idaho native, Boise State University alumni and business professional. She currently serves as the Board Chair for Boise State Public Radio.